Technology Adoption Curve is a model for describing the adoption of new technologies. The curve has two parts: the change rate and the adoption level. The rate of change is represented by a line with a slope, which represents the technology adoption rate of change. The level of adoption is represented by a line with a slope, which represents the percentage of people adopting the new technology. In this article, we will discuss the rate of change and the level of adoption.
The evolution of the technology adoption curve
This curve is based on the logistic model George Akerlof developed in the 1970s.
It is one of the most discussed topics among technologists, students and business professionals. There are two main types of adoption curves: the linear model and the logistic model. The linear model is commonly used to model technology adoption for a linear technology.
For example, consider a technology that enables a company to operate more efficiently. The adoption of this technology will start low, increase until it reaches a peak and then decline slowly to zero. A typical adoption curve will look like a U-shaped curve.
The logistic model is typically used to model technology adoption for non-linear technologies. Adopting a non-linear technology may start high and decrease over time.
What are the contributors to the adoption curve?
We all know that technology curves exist, and we use them daily. Many factors contribute to the shape of the technology adoption curve, and some of them are:
· Productivity – We need products to help us accomplish certain tasks, and we may prefer to adopt those products when available.
· Affordability – The price of a product influences whether or not we buy it.
· Market Size – The size of the market will influence whether or not we will adopt a technology.
· Usage – We may prefer adopting new technology if many people use it.
· Reliability – We may prefer to adopt new technology if it is reliable.
Which segment of the curve has the higher percentage contribution?
There are various segments in the adoption curve. The logistic model is very useful in describing technology adoption and can be used to model the adoption of non-linear technologies.
In general, we can say that the initial segment of the adoption curve has a high percentage contribution. In contrast, the last segment of the adoption curve has a lower percentage contribution.
The initial segment of the curve has a higher contribution, and it will start with early adopters. These are individuals who are highly engaged with technology. Once they are in the early segment, they will likely continue adopting the technology.
The last segment will be reached when the technology is no longer novel.
How to build these adoption curve
You can build your curve by using the logistic function. The logistic function is used to describe the rate of technology adoption.
We can apply the logistic growth curve to technology adoption. For this purpose, we must create a sample population, the total population interested in the technology.
We have to identify people engaged with the technology, and we will refer to them as early adopters. We can use surveys to identify these early adopters. After identifying the early adopters, we can determine their contribution to the population of interest.
In this case, we are looking at how the early adopters represent much percentage of the whole population of interest.
Once we know the contributions of the early adopters, we can graph this information.
Why do we need to understand the adoption curve?
Understanding the curve can help you know whether a technology is popular. The adoption curve is helpful when planning to make a new technology or when you want to bring a technology that is no longer popular to the market.
The adoption curve can be used to model the adoption of a non-linear technology, and it visually represents how technology moves into a new market.
It shows how new technology adoption happens at different stages and the different kinds of users adopting it. A technology adoption curve is typically used to explain the success of a technology.
It explains how people are attracted to a particular technology. This model helps us determine how the technology spreads and which people adopt it first.